Ray BanPosted in Articles, Ray Ban
Ray-Ban is a high end manufacturer of sunglasses, founded in 1937 by Bausch & Lomb. They were introduced for the United States Army Air Corps. In 1999, Bausch & Lomb sold the brand to the Italian Luxottica Group for a reported $640 million.
Ray-Bans were created in 1937. Some years earlier, Lieutenant John MacCready returned from a balloon flying adventure and complained that the sun had permanently damaged his eyes. He contacted Bausch & Lomb asking them to create sunglasses that would provide protection and also look elegant. On May 7, 1937, Bausch & Lomb took out the patent. The prototype, known as Anti-Glare, had an extremely light frame weighing 150 grams. They were made of gold-plated metal with green lenses made of mineral glass to filter out infrared and ultraviolet rays. Pilots in the United States Army Air Corps immediately adopted the sunglasses. The Ray-Ban Aviator became a well-known style of sunglasses when General Douglas MacArthur landed on the beach in the Philippines in World War II, and photographers snapped several pictures of him wearing them.
Ray-Ban includes seven main lines in their sunglasses collection: Families, Icons, Active Lifestyle, High Street, Fast and Furious, Tech, and Craft.
The sunglasses frames range from very thin, metal-like frames to thicker, carbon fiber frames. The lenses of some Ray-Ban sunglasses are polarized, which means they eliminate glare from the reflective surfaces which results in a drastic reduction in the brightness of shiny surfaces, like chrome, and large bodies of water and much more comfort for the eyes of the wearer. These lenses also protect the wearer’s eyes from the potentially harmful blue light. These lenses are popular because they are scratch-resistant, they provide clarity, and they offer 100% protection from the sun’s dangerous UV rays.
Other sunglasses feature G-15 lenses which are effective in reducing eyestrain and squinting. These lenses transmit the color equally by retaining their true values resulting in more comfort for the wearer. The B-15 lenses provide clarity and comfort by blocking out a large percentage of blue light. Some would recommend these sunglasses for driving, sports and other activities in which seeing clearly is important. Another category of lenses provided by Ray-Ban are the Light Adaptive ones which are designed to adapt to different light conditions and adjust accordingly. Chameleon-like technology allows these lenses to turn dark when in direct sunlight and then turn clear when indoors or in low lighting.
Ray-Ban sunglasses can be purchased from the official website within the United States. Globally, the website does offer a software download which allows potential clients to virtually try on sunglasses. Ray-Ban is very popular in India, and is listed among the most trusted brand in The Brand Trust Report conducted by Trust Research Advisory.
The most modern Ray-Ban frames are made of carbon fiber. These frames are both lightweight and strong. The water-cut carbon sheet consists of 7 different layers of carbon fibers mixed with resin. The frames manufactured by Ray-Ban are light and strong, flexible and resistant and also provide comfort to the wearer. Moreover, they are produced with a monoblock hinge which does not include welding in the front of the frames which makes the frames less likely to break due to opening and closing. The company also produces frames that are made from titanium.
Ray-Ban produces frames made of titanium and Memo-Ray as well. Titanium frames manufactured by Ray-Ban are hypoallergenic, nickel-free, and corrosion-resistant and are therefore suitable for most environments. Titanium frames are strong and lightweight at the same time.
Memo-Ray frames are made of a composite containing nickel and titanium, which results in an increased resistance and flexibility of the frame. These frames are the strongest made by Ray-Ban and are lightweight at the same time.
The lens that are used for the sunglasses can either be polarized or not polarized. Polarized tends to be more expensive.